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5 Points to Remember About Professional Development

Sunday, September 24th, 2017

Many professionals find themselves overlooking the importance of ongoing professional development. You’ve worked your way into your field. Just keeping your job, however, isn’t enough! Your industry is always changing, whether it’s learning to use new materials or adhering to new environmental standards. Knowing how to answer those challenges means attending professional development and taking advantage of those opportunities on a regular basis.

1. Professional development is ongoing. You should always be learning new skills and further developing your abilities within your field. There’s no reason to let yourself be static or to miss out on opportunities! Instead, consider professional development an ongoing part of your career process.

2. Learning isn’t just for job seekers. Don’t wait until you’re looking for a job to increase your professional skills and learn more about your chosen field. You can tackle classes, attend seminars, and increase your certifications even when you’re happy with your current job–and in many cases, that will be the step that helps you reach your new career goals.

3. You need a plan for your professional development. Don’t simply attend classes haphazardly or attend seminars that “interest” you. Instead, lay out a plan. Do you have a specific career goal–for example, eventually becoming a project superintendent? Is there a skill set you’d like to add to your resume? Make those things a priority.

4. This doesn’t have to be all or nothing. You don’t have to constantly take difficult classes or arrange vacation time for every seminar. Instead, look for opportunities that fit with your existing schedule in order to improve your professional appeal without diminishing your current job.

5. Allows for a great opportunity to make connections. You never know when you’re going to attend a seminar or conference, only to meet a future employer. You might develop relationships with subcontractors or learn more about a great supplier in your area. Take advantage of professional development opportunities to make connections that will benefit you for years.

You want to rise to the top of your industry. While you’re constantly learning on the job, professional development opportunities will take that learning to the next level and allow you to make more of yourself. Don’t fall into the trap of complacency! Make your resume look better than ever as you further develop your professional skills and work toward the job of your dreams. Never stop learning new skills for your long term success.

Audience Definition – What Your Marketing Agency Needs To Know

Sunday, September 24th, 2017

Every business goes through the process of trying to understand the best way to reach the public because by understanding how best to reach them, a business can best put together a plan to target the public a bit more specifically. Therein lies the significance of audience definition, sometimes known as customer segmentation.

All business, big or small, strives to know its audience. They figure that if they can can see the basic make-up of their prospective consumer, they can best tailor a product or service that the consumer will want. In basic terms, think of it like a boyfriend trying really hard to buy a present for his long-time girlfriend. In order to find just the right gift, he has to rely on everything he knows about his girlfriend to find something that will make her smile.

This is where a marketing agency becomes an integral piece of the successful business puzzle. A business chooses to work with a separate agency because the agency has resources, time, and experience in putting together a strategy that will take your business to the next level. Still, a business must be an active participant in the process, and for this marketing agency to best define your prospective audience, they will need some important information:

1. Purpose of Your Business/Business Plan – In order for your business to have a chance, it first needs direction, and this is where the business plan comes into play. Moreover, in order for a marketing agency to have a chance in clearly defining your audience, they need to know what your business plan is from the beginning. This will set the stage as to how a marketing strategy will be implemented.

2. Demographics – Your business has no doubt done its homework when it comes to defining the general demographics of your prospective customers. These are the little details that some companies may skimp on a bit, but it is to their detriment. The marketing agency you have hired will need this information from the very beginning. Whether your prospective client-base is made up of a majority one gender over another or if the same base skews towards one age group over another, the marketing agency will narrow the focus of their strategy with expert precision.

3. Online & Social Media Presence – This is perhaps the one manner of reaching customers that many businesses have employed with little success. The reason – they aren’t sure how best to use these outlets. If your company is using Facebook, Twitter, Instagram, or another other platform, it may be just taking a ‘shot-gun approach’ to finding a connection with the public. However, in the hands of an intuitive marketing agency, they can use the tools attached to these platforms to really find out where customers may be so that time, money, and other resources are not wasted. That does no one any good.

Audience definition, in the right hands & with the right information, can be powerful tools in the successful marketing of any business.